Cable viewership rises as DTH services decline

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KOLHAPUR: The district has reported a decline in the users of direct-to-home (DTH) services even as users of analogue cable services have gone up.

As many as 53,293 users of DTH services were reported by February 2014, a decline from 54,415 in February last year. The number of video games parlour has, however, increased during the same period, reveal data shared by the district entertainment department of the district collector's office.

Entertainment officer Anil Deshmukh said, "The number of DTH connections in the district during the 2012-13 period was 54,415. The numbers further dipped to 53,293 in the current fiscal. The overall revenue of my department is going up because of the rising number of cable connection users, growth in video games parlours and temporary entertainment permissions such as open functions on some grounds or parties organized at various hotels."

On the decline in the users of DTH services, which are marketed for its high-quality and variety of packages of channels, Yashoraj Patil, the head of operations of B News, a local cable operator, said, "The charges of cable service are much lower than that of the DTH service. The customer base in Kolhapur district is primarily looking for economical service, rather than quality service. As an operator of a cable signal service providing agency, I cannot force my customer to make the payment within a stipulated time. Many a times, I have wait for a couple of months to get payment from clients. If a customer turns defaulter of DTH service, the signal is stopped and customer cannot view a single channel unless the dues are paid."

A DTH service provider from the city area, who did not want to be named, said, "The challenges in rural areas vary from poor connectivity to technical snag in recharging of the service. In many case, farmers do not have assured an income like salaried class; hence they cannot make the payment every month."

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Source: Indiatimes Official
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